With twists and opportunities ended in the first quarter

Tuesday, April 20, 2021

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The organized retail market * moved positively in value, at + 1.9% (YTD data until March 28, 2021 **). Respectively, the FMCGs sector shows a relatively more moderate trend, at + 1.2%, compared to the corresponding period last year. Regarding the sub-categories of fast-moving consumer products, Food & Beverage is the only large category that develops, at + 4.2%. The other categories, such as Personal Care Products and Household Products show a decrease in their sales in value, by -8.9% & -7.4%. Finally, all the Bazaar categories show the most positive trend, at + 16.5%, while groceries, at + 1.5%.

The opportunities

Several of the categories of alcoholic beverages show impressive growth rates: rum + 67.7%, wines + 49.1%, whiskey + 43.6%, beers + 27.3%. The increase in alcohol is due to the suspension of restaurants, which has increased the consumption of alcohol in the house. Another suspension of stores has favored the growth of sales in hair dyes (+ 22.0%) and hair removal products (+ 25.1%).

Also, the category of hand sanitizers shows an increase in sales by + 15.0%. Also, staying at home is the reason for the increase in sales for the categories of oven cleaners (+ 47.5%) of cooking papers (+ 28.4%). Finally, household consumption has increased household waste, with the result that garbage bags show an increase in sales by + 8.1%.

Typology of stores

Regarding the different typologies of stores, the large stores over 2,500 sq.m. (hypermarkets) continue to show the largest increase, by + 8.3%.

Then, the smallest rooms, up to 400 sq.m. , at + 3.2%. This means that people also choose smaller stores for shopping.

 

* Food stores over 100 sq.m., Mainland Greece & Crete, excluding the islands.

**Source: Nielsen.

Source: Marketleader 12/04/2021