Supermarkets: Lockdown won price increases

Tuesday, November 30, 2021

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The fast-moving consumer goods market continues to grow, with rates not comparable to 2020, yet still increased turnover, at supermarket’s cash registers.

Based on IRI data, up to September of this year, FMCGs have reached 2% growth, mainly because of the rise in packaged food sales.

Because of 2020 panic buying, despite the price increase, there are no major developments. The surprise was the increase in the category of alcoholics, yet restaurants, bars and coffee shops were closed at the beginning of 2021.

Specifically, alcoholics recorded a nine-month sales increase of 13.6%, while throughout 2020 the increase was 12.3%. Non-alcoholic beverages increased by 7.2%, packaged foods by 3.6% (12.6% throughout 2020), snacks by 2.1% from 12.6%, dairy products by 0.4% from 7.8%, and frozen foods by 7.6% from 17.2% last year.

The only discordances were the condiments and cooking supplies, which from last year growth of 10.6%, in the first nine months of this year their sales decreased by 2.7%.

Christina Papagianni

Source: FOODReporter #0624/29-11-2021