The SBC TV Channel featured Adus Executive Business Event on “Outsourcing Services Model for Sales Growth” at the Residence of HE the British Ambassador

Tuesday, June 26, 2018

Regarding ADUS philosophy and the range of services, Panagiotis Loukeris pointed that ADUS has been adopting an innovative outsourcing service model for FMCG businesses, which is developed in the following areas: (a) sales, merchandising and ordering services, (b) sales promotion, (c) placement (on-the-shelf) services, and (d) business extroversion services. 

Regarding the benefits of ADUS’ services that differentiate the company, Panagiotis Loukeris underlined that the differentiation of ADUS refers, in principle, on the quality of our outsourcing model services, based on the high level of expertise and experience of our teams’ executives, so that ADUS customers have sales teams in all the geographical areas covering the overall retail market. Our teams visit our sales outlets much more frequently than if the companies themselves were employing their own employees for the same activities (we cover Mainland Greece and Crete and we visit more than 2,000 points). At the same time, we apply standard merchandising actions with all the required shelf and warehouse controls, ordering in full alignment with the marketing strategy of each customer, and we are delivering immediately promotional activities that are perfectly compatible with business standards. All data per visit and per point of sale are recorded by the Adus proprietary NFC system and forwarded so there will be prompt evaluation and possible corrective actions right on the next day. Summarizing the points we are differentiating: (a) services to our customers are at the cost of a merchant-seller for a whole team of merchandisers meaning that without outsourcing, the costs would be multiple and practically in-house sales teams would not cover all geographical areas at the required frequency, without additional charges (b) companies based off the large cities aiming to develop in large urban areas (Attica, Thessaloniki, etc.) or companies based in large urban areas which are planning to expand their business in remote geographical areas may capitalize a lot from our services, (c) operating costs such as fees, IT equipment, travel and subsistence expenses, unnecessary travel time and unavoidable procrastination make the actual sales process prohibitive in terms of cost, (d) data collection, recording of competition, capturing photos of the setups, as well as reporting, are costly, time-consuming but critical actions for timely processing, communication and strategy review, and (e) a Personnel Department would have to multiply its activities and costs to cover human potential for sales without guarantee of the degree of expertise and professionalism of their permanent executives.

This is the backbone spectrum of our benefits, which, combined with the quality of our services, ensure a strong differentiation of our proposal and our modeling outsourcing to FMCG businesses to increase their sales.