Nielsen: Turnover increase by 5,5% for the Supermarket Chains in the January-May period

Wednesday, July 10, 2019

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The contribution of bulk products, exhibiting two-digit growth rates, as well as of the products of the basic category (household equipment, utensils and others), is also decisive, due to the re-activation of the former “Marinopoulos” premises under the control of "Sklavenitis".

In particular, according to Nielsen, the value of supermarket sales (Nielsen’s measurements refer to January-May 2019) increased by 5.5% in stores over 100m2, which operate in mainland Greece and Crete compared to the corresponding period of 2018.

The largest group of products sold in supermarkets, the so-called Fast Moving Consumer Goods (FMCGs), mainly food, household and personal care products, show a slower growth rate of 3.8%. In the individual categories there is an increase in sales value of 4.5% in food and beverages, 1.8% in household goods and 1.1% in personal care products. The last two categories are those in which most promotions are taking place (usually in the form of a ’1 + 1 gift’), which largely explains only the small increase in turnover and the fall in profit margins for retailers and suppliers.

Fresh products (fruit, vegetables, meats, fish) and bulk products recorded a double-digit growth rate of 10.5% in the January-May 2019 period compared to the corresponding five-month period of 2018. Increase by 5.9% the value of sales in the whole category of bazaar (clothing, electrical appliances, books, tools, garden equipment, car, household equipment, etc.). The significant increase is due first of all to the reopening of the former "Marinopoulos" supermarket network large premises, as well as the increase of these products on the shelves and other chains, most notably the My Market chain.