Executive Breakfast on “Outsourcing Services: Strategic Option for Sales Increase”

Friday, June 16, 2017

Panagiotis Loukeris, Commercial Director of ADUS, presented the central subject "Outsourcing Services: Strategic Choice of Sales Increase" analyzing why our services constitute a highly demanded Business Tool for Sales Growth and FMCG’s enhanced positioning in the market and focused on an in-depth analysis of the four-pillar model of ADUS covering:

• Sales and Merchandising Services,
• Sales Promotion In Store Services,
• Product Immersion & Placement Services,
• Mediator Services for Business Extroversion

The panel consisted of Business Executives from ADUS Customers, from "KRITON ARTOS", "BAKE HELLAS", "VITOM - Christodoulou Family", "VIOLANTA" and "VIAP MENTEL", who further elaborated on the specific business challenges they encountered that have led them to choose this solution and its subsequent benefits, such as:

 The requirement to reduce the total cost of recruiting, staffing and setting to operational readiness competent and experienced teams in Sales & Merchandising for Supermarket chains nationwide.

 Need for support with additional visits to Supermarkets in peak times or to promote new products

 Cost decrease on Human Resources as well as additional investments in IT equipment (servers, tablets, software, accessories) with the capability to adopt the innovative ADUS IT solutions for the immediate transfer of information from points of sales to FMCG Companies, displaying  the competitors’ status, as well as enhancing Sales & Merchandising best practices for effective product promotion.

ADUS positioning that was presented to Greek FMCG companies, underlined the current macroeconomic circumstances, and concluded that our Outsourcing Services Model is a one-way option, while ADUS is always here to provide it with consistency and efficiency.

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